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Digital marketing has evolved more than ever and keeping up with it can be near impossible without strategic insight. And so, the initial step in effectively executing and measuring marketing initiatives is to develop a strategy for your digital marketing approach.  Creating and documenting a strategy has many advantages. However, one of the most important things to keep in mind is how it may directly affect marketing success. Whilst many manufacturers do not have a documented digital marketing strategy, “53% of those who do feel they are effective and 20% feel less challenged by content marketing compared to their peers.”

If you want to increase your company’s chances of success in the digital space, then the below elements for manufacturing marketing strategy can do a lot:

1. Consultation

May it be your internal team or an outside partner, have some professional’s advice on ways to approach your manufacturing marketing plan. More often than not, marketers find themselves in the weeds. Being able to step back to look at the high-level view ensures all initiatives remain focused on the end goal. A digital marketing strategy acts as that high-level view, keeping manufacturing marketers on track. Nonetheless, being on the right track is only the first step to success. To track and measure success is another story and this is where the value of marketing professionals comes along. In relation to a certain company’s unique business goals, the metrics for measuring success may vary. And so, ensure to consult with someone (marketer) who’s well versed when it comes to measuring success. He must be of help in establishing realistic milestones to reach your goals.

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2. Familiarization

Considering what the industry looks like is significant in driving strategy. Getting familiar with what the competition is doing and how similar companies have found success can greatly give you helpful insights and ideas to build off. Eventually, you’ll want to develop manufacturing marketing strategy that makes the most intellect for your business. Moreover, it can help to give a snapshot of what the landscape looks like around you. Available are numerous tools out there you can use in order to gain competitor insights. Whereas the figures are not always exact, the numbers are enough for you to see who, and what, you’re up compared to.

Recognize your main goals. You should also remember there are several tracks to achieve them. Don’t jump at every “next big thing”, but don’t dismiss them either. Some manufacturing marketing trends may be vital to know and build into your strategy while others may extend progress. Check in with your marketing team to see how changes in the market might affect your plan.

3. Documentation

Detailing your strategy is a huge portion of following through. It usually allows you to go back to your plan as often as you want and hold your surrounding strategies focused on the goal. Like for instance, 34% of manufacturing marketers state that their digital marketing strategy has guided their organization’s content marketing efforts very closely. May it be of success or not, this document can be utilized to repeat success or evade making the similar errors in the future. It’s also a good reserve to have for drill new staffs to give your company a distinct direction.

4. Alignment

A business’s visions and goals may serve as a big gleaming account for some. However, how do you guarantee these words are actionable? Make a 90-day action plan. For starters, set short term goals; these should be things you need to complete in the next 30 days. Soon as you have those, know your long-term goals; these are the things you want to achieve within the quarter or 90 days. To confirm you are on the right trail, set intermediary goals or indicators that will help you finish your long-term goals, for the next 60 days. When you come up with your 30, 60 and 90-day goals, be sure they align with your business’s vision or mission statement. Similarly, each goal you generate should draw back to the longer-term goal.

Like for instance:

Your company’s mission statement or vision is to Provide a seamless customer experience.

Ninety – day goal or long – term goal: Launch the consigned email campaign to walk new customers through proper usage of their new product.

Sixty – day goal or intermediary goal: Develop an outline and produce emails for consigned campaign. This includes content creation, a collection of relevant assets and proper testing before launch.

Thirty – day goal or short – term gal: Gather information from new customers and sales team about consigned. Specifically, interview new customers about the consigned process, probe for improvement opportunities and speak with sales team about FAQs and common issues that could be addressed in the campaign.

As you’ve already aligned all your goals, you can start working towards the big picture!

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5. Measurement

Whether you utilize some sticky color notes, spreadsheets, or project management systems, the important thing is to have digital marketing metrics. This is to track progress and keep them visible to yourself and your squad. Having goals and indicators easily noticeable is crucial in keeping goals top of priority. It thus makes each one on track. It’s also a chance to celebrate the small victories with your team to demonstrate to them how much you increase value their efforts.


As a wrap, marketers will be able to better execute their manufacturing marketing strategy these six crucial elements.

Roel Mahalin
Roel Mahalin is an Online Entrepreneur and Digital Marketer specializing in Search Engine Optimization (SEO). He knows how valuable it is to own a website and become visible in search engine.
Roel Mahalin