There are various inbound marketing programs features that can take long to see effects from – some for months and others for even a year or two. However, don’t let it dampen you. Know that there are also quick wins you may gain by simply taking minor twists to your website and content.
How to get fast results using On – Page SEO?
If you are just beginning a new website or it’s been quite a while since you’ve started a serious Search Engine Optimization (SEO) audit, never allow the big task of search optimization to discourage you.
Scrutinizing through your site page-by-page and optimizing your on-page SEO could seem like a pretty tiring job, but there are some practices you can pull that will make a noticeable difference in the search engine results pages. To help you gain those quick wins, here are some best on-page SEO tactics for seeing fast results:
Securing your website plays a role in on-page SEO. Aside from the more obvious advantages of making your website safer and more secure for visitors, enabling Secure Sockets Layer (SSL) security technology also boosts your site’s visibility in search engines. Google now favors sites that are SSL-enabled, and you no longer have to worry about losing your domain authority by transferring to https://. You can allow SSL through several online certificate authorities that offer different certificates at different price levels.
Perhaps, the foundation of every on-page SEO tactic is keyword optimization. It’s important that you identify the keywords your prospects are most likely searching for. It’s better if you can optimize long-tail keywords and incorporate them naturally on your site’s content. To help you do this efficiently, here are some tips:
It’s been revealed that “82% of domains ranking for high-volume keywords have the keyword in the body of their text.” And so, as you identified the major set of keywords you need to target, try to write (or edit) your content around them and be certain to include other topics that relate to those.
Again, use keywords naturally on your content as you may be penalized for keyword stuffing. Google will know it if you’re just trying to include the keywords in each sentence. Google will likely lower your search ranking, and even hit you with a ban which are both far from your desired results.
What help search engine crawlers to recognize the content for your site are the title ‘s HTMLs and tags. The title tag is the blue link you see in the listing of each result. Make sure to you include important keywords here. This is increase your search ranking and help visitors know what content will be covered per page when they click your link.
Meta description also helps crawlers identify the content on your site. Try to include relevant keywords here; however, it’s more important that your meta description accurately reflects what your page is about rather than whether it has a keyword.
Another quick way to boost your on-page SEO is by internally linking to other relevant content on your site. Go through the copy on each page. Look for keywords you can link to a blog or other resource to provide more context. It doesn’t only make it easier for search engines to crawl everything; it also engages your visitors longer.
Image Size Adjustment
You know for sure how frustrating it can be to wait for a web page that seemingly takes forever to load. It is probably because of an image, video or GIF. You might even think of leaving the site instead of waiting. That being said, it’s important to be considerate of the file size of the media on your pages. This will help increase the page load speed and decrease your bounce rate. You can try keeping image sizes under 70kb for the best load speeds.
Image Alt Text Optimization
Alt text refers to the word or phrase that can be attributed to a photo so it get indexed for search. Regard it as a title tag for your photos. If you haven’t optimized the alt text of your images, you can edit the alt text to make them more search engine friendly. Moreover, it aids visitors with visual impairments who use screen readers to know what you’re featuring and describing. Having said that, always keep them in mind whenever you’re writing or editing the description.