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“Does social media for manufacturers matter?”

Daily papers and billboards are amongst the main channels used in advertising before. However, nowadays, internet seemingly change how businesses are done. Considering the growing number of individuals getting internet access and the increasing reports of users searching online prior purchasing, majority of businesses have found it ideal to utilize internet marketing.

There are various benefits of internet marketing for entrepreneurs, advertisers and businessmen. This is the reason why they make it a point to develop tactics that will increase their brands’ relevance in the market. One channel they come across with is the social media. Deeming a statement from Statista, it is estimated that “from 2.46 billion in 2017, there will be around 2.77 billion social media users around the globe by 2019.” No wonder it is reported that 85 percent of manufacturers are using social media as their digital marketing strategy.

If you’re aiming to up your business’ content marketing game, below are five best practices for you to utilize social media:


Social Media for Manufacturers: Facebook

Presently, Facebook has more than 1 billion active users. While most of these users are consumers, there are still thousands of B2Bs on the platform.  And when you break down a B2B, it’s made up of individuals, the majority of whom use Facebook!

The aim is to get as many targeted Facebook users as possible to be aware of your company and your products. Add fans by using targeted Facebook Ads to job titles, locations and even at fans of competitors, and make sure your posts carry brand-solidifying messages.

Most of your posts must be product photos, stats, and videos. You can also provide links to your website so users who want to know more about a product can go straight to that product’s page.

Social Media for Manufacturers: YouTube

As per recent study by Brightcove, “B2B companies rank YouTube as the second most effective social media.” Considering that manufacturing companies are mostly B2B, you should be thinking about taking your business to YouTube. The channel gets over 1 billion unique visits per month, and it’s the second most-trafficked search site on the web, second only to parent company Google. Just imagine the exposure it would do for your business!

Manufacturing companies can use YouTube to tell their brand stories and provide educational industry content in video format. The type of videos you create is up to you, but how-to videos and product feature videos are in the got more demands.  Furthermore, videos do not have to be of professional creations.  Social Media has made smartphone recorded videos a standard that is acceptable, even at the B2B level.

Social Media for Manufacturers: Instagram

This might not seem obvious but Instagram is growing in use by adults and businesses.  Manufacturers can share images of their products in use by consumers. They can also do up to 60-second videos where they walk through production or new models to showcase their best features. Images and videos communicate  fast and great. There’s a way to build brand awareness and drive traffic to your website where leads can be captured.

Many manufacturers are ramping up their online and social media marketing and for good reason.  It’s where the people are!  It’s a chance to grow your targeted audience and then communicate to them on a regular basis.  Social media can be a key part of the online marketing funnel to grow leads and sales. You just have to ensure thorough strategy.

Social Media for Manufacturers: Twitter

Twitter is another excellent platform for manufacturers. It has more than 400 million active users. It thus provides an excellent opportunity to initiate and drive conversations with your customers and prospects.

One of the best ways to use the platform is as a news channel. If you’re launching a new product or have some special industry news to break, do it on this platform.  You can publish from your company account, linking to the news on your website.  As well, share new blog posts on Twitter and follow potential dealers and distributors you want to connect with further

Social Media for Manufacturers: LinkedIn


LinkedIn by far is the world’s largest professional network with more than 300 million active accounts. Most people on LinkedIn are trying to connect with like-minded professionals. There are thousands of manufacturing companies and engineers on the platform, consistently sharing ideas and engaging in constructive discussions.

The easiest way to start on the network is to create a professional LinkedIn account and join a group in your industry. With that, you can start sharing your knowledge, contributing to discussions, and answering other people’s questions. It only takes a while before you’re networking with experts in the industry and making quality sales contacts.

The good news is that all these are strategies you can start applying today.









Roel Mahalin
Roel Mahalin is an Online Entrepreneur and Digital Marketer specializing in Search Engine Optimization (SEO). He knows how valuable it is to own a website and become visible in search engine.
Roel Mahalin